| What it does | Football fan sentiment analysis tool for understanding what fans really think
| AI Operating System for social media that plans campaigns, creates content, and publishes across 8 platforms
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| Stage | Not given
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| Founded | Not given
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| Based in | GB
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
| Free Trial: $0 for 7 days with 5 social accounts, 50 posts/month, 1 workspace, basic CRM. Starter: $5/month with 10 social accounts, 200 posts/month, CRM & pipeline, 30-day analytics, 20 AI captions/month, 25 AI replies/month. Growth: $12/month with 30 social accounts, 2,000 posts/month, 5 team memb
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| Key features | - Real-time alerts from social media conversations
- Monitor up to 25 custom keywords
- Identifies 28 distinct emotion types
- Fanbase filtering and club identification
- Analyzed reports with talking points and narratives
- Covers all 37 Premier League topics and players
- Instant match reactions in 15-30 minutes
- Evidence-grade records with timestamps and sources
- Custom report voice for different audiences
- Weekly free newsletter with fan insights
| - AI Agent that plans campaigns from brief, writes on-brand posts, and proposes multi-day content series
- Brand Brain learns from published posts to ensure AI drafts sound like your brand
- AI Creative Studio generates images in seconds and creates matching visuals for drafts
- Publish to 8 platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Threads, Bluesky
- Engagement Hub with AI reply suggestions and keyword auto-responder
- Autopilot mode runs campaigns on schedule with approval gates
- Client Approval Portal for agencies managing multiple clients
- Team collaboration with roles, workspaces and permissions
- CRM pipeline automation and AI CRM Insights
- Integrations with Zapier, Make, n8n via signed webhooks
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| What makes it different | - Listens to all fans, not just the loudest voices
- Data-driven insights from millions of real conversations
- Proactive trend alerts before stories spread widely
- Full context with 28 emotion types and topic categorization
- Eliminates spam, bots and identifies fan allegiances
| - AI that does the research, planning, writing and creation with full audit trail and kill switch, not just a bolted-on chatbot
- Brand Brain learns your voice from your own posts so drafts sound like you, not generic AI
- Single dashboard combines 8-platform scheduling, CRM, engagement and analytics instead of three separate tools
- Built for global agencies with multi-currency billing, timezone-aware scheduling and no geographic limits
- Automated CRM pipeline and follow-up workflows that keep leads warm without manual intervention
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 12 ● no change since last check | 18 ● no change since last check |
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| Trust Flow (Majestic) | 4 | 0 |
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| Citation Flow (Majestic) | 16 | 18 |
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| Referring domains (Majestic) | 7 | 4 |
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Fan Narrative
eWork Social