| What it does | Football fan sentiment analysis tool for understanding what fans really think
| AI-powered social media content creation, approval and scheduling for small businesses
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| Stage | Not given
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| Founded | Not given
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| Based in | GB
| BG
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| Pricing model | Freemium
| Freemium
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| Pricing | Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
| Starter plan $29/month with 15 AI-generated posts, 3 social accounts, 3 AI videos, and 10 AI images. Professional plan $99/month or $950/year (save 20%) with unlimited AI-generated posts, unlimited social accounts, unlimited videos and images, affiliate finder, and ad tools. Both plans include 7-day
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| Key features | - Real-time alerts from social media conversations
- Monitor up to 25 custom keywords
- Identifies 28 distinct emotion types
- Fanbase filtering and club identification
- Analyzed reports with talking points and narratives
- Covers all 37 Premier League topics and players
- Instant match reactions in 15-30 minutes
- Evidence-grade records with timestamps and sources
- Custom report voice for different audiences
- Weekly free newsletter with fan insights
| - AI generates branded social media posts, images and videos based on your business information
- Content calendar with review, edit, regenerate and approval workflow
- Scheduling to 11 social platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Reddit, Bluesky and Google Business
- Brand Brain AI knowledge base for accurate, on-brand content generation
- Trend scouting and autonomous content generation from trending topics
- AI video generation for Instagram Reels, TikTok and YouTube Shorts
- Copy Agent for generating channel-ready variants for different formats
- Optimal posting time analysis and smart scheduling based on engagement patterns
- Support for multiple brands and clients with separate Brand Brains per client
- Content generation in over 30 languages
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| What makes it different | - Listens to all fans, not just the loudest voices
- Data-driven insights from millions of real conversations
- Proactive trend alerts before stories spread widely
- Full context with 28 emotion types and topic categorization
- Eliminates spam, bots and identifies fan allegiances
| - Learns your entire business once through Brand Brain to generate accurate, on-brand content without manual prompting for each piece
- Autonomous trend discovery that scouts trending topics and auto-generates branded drafts for approval
- All content goes through your approval and editing before publishing with one integrated calendar
- Generates AI videos with scripts, avatars and voiceover ready to publish directly from calendar
- No marketing experience required - built for business owners, not marketers
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 12 ● no change since last check | 8 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 4 | 4 |
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| Citation Flow (Majestic) | 16 | 25 |
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| Referring domains (Majestic) | 7 | 21 |
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Fan Narrative
AutoMarketing AI