Football fan sentiment analysis tool for understanding what fans really think
Turn your team's social accounts into a coordinated content engine with 7× the engagement of company pages
Stage
Not given
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Founded
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Based in
GB
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Pricing model
Freemium
Freemium
Pricing
Free plan available; paid plans: Scout £5/month, ITK £15/month, Hear We Go £49.99/month, The Special One £149.99/month. The Boardroom custom pricing. Custom reports from £149.
Free trial: 30 days, no credit card required. Paid: $95/month for the first teammate, $75/month for each additional teammate. Everything included: unlimited recordings, 8 platforms, custom brand templates, analytics, and dedicated onboarding.
Key features
Real-time alerts from social media conversations
Monitor up to 25 custom keywords
Identifies 28 distinct emotion types
Fanbase filtering and club identification
Analyzed reports with talking points and narratives
Covers all 37 Premier League topics and players
Instant match reactions in 15-30 minutes
Evidence-grade records with timestamps and sources
Custom report voice for different audiences
Weekly free newsletter with fan insights
Record voice notes or videos daily from mobile app
Post to 8 social platforms simultaneously
Automatic formatting, narration, and platform-native adaptation
Unified dashboard for content review and approval
Custom brand templates with logo and URL on every post
Daily prompts to guide content creation
Automated lead qualification from comments and DMs
Coordinated campaign orchestration across team
CRM integration for qualified leads
Slack integration for distributed teams
What makes it different
Listens to all fans, not just the loudest voices
Data-driven insights from millions of real conversations
Proactive trend alerts before stories spread widely
Full context with 28 emotion types and topic categorization
Eliminates spam, bots and identifies fan allegiances
Personal accounts generate 7× more engagement than company pages
Takes only 3 minutes per day per team member
No scripts or marketing expertise required
Automatic lead qualification from hundreds of comments
Scales from 1 to 1,000 team members on one platform
Fan Narrative
Agent Craft