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EZLink vs shapes

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

EZLink compared with shapes
DetailEZLink logo EZLinkshapes logo shapes
What it doesOne link for everything you make A phone-first link-in-bio page builder for creators, musicians, makers and small businesses
StageStartup Not given
Founded2026 Not given
Based inSA Not given
Pricing modelFreemium Freemium
PricingFree: $0 forever with up to 8 links, one-tap WhatsApp ordering, social icons, QR code, analytics (views, clicks, referrers), and 3 themes. Pro: $5/month or $40/year with unlimited links, order basket, menu import, link scheduling, all themes, custom colours and fonts, no EZLink badge, custom SEO, an Free: one live page at shapes.bio address with shapes badge, no card needed. Pro: $8/month or $60/year (38% less), includes up to 5 pages, custom domain, badge removal, year of analytics, email signup export, and larger Cove allowance.
Key features
  • Up to 8 links on free plan, unlimited on Pro
  • Product cards with one-tap WhatsApp ordering
  • Order basket with totals and table numbers on Pro
  • Menu import on Pro
  • Social icons and QR code
  • Analytics on every plan: views, clicks, referrers
  • Advanced analytics on Pro: daily chart, countries, cities, devices, QR scans
  • Link scheduling and highlight on Pro
  • 9 themes plus custom colours and fonts on Pro
  • Arabic-first with full right-to-left layout
  • Six pre-designed page templates for different use cases
  • Edit directly on phone with tap controls
  • Folders and tabs to organize links and content
  • Cove AI assistant for editing and restyling drafts
  • Customizable design: background, colors, fonts, buttons and layout
  • Private draft with preview before publishing
  • Support for provider widgets and embeds for bookings and checkout
  • Analytics and per-link click tracking on Pro
  • MCP connector support for AI assistants to build private drafts
What makes it different
  • Pages load instantly inside Instagram and TikTok in-app browsers
  • Analytics included on free plan
  • Arabic-first design with native right-to-left pages
  • Import existing Linktree pages in about a minute
  • Edit the page itself, not a form—content stays in context while you work
  • Fully functional on mobile; you control the entire editor on your phone
  • Free to build and publish one page with no card required
  • Keeps your own checkout and payments through external providers
Community votes00
DR (Domain Rating by Ahrefs)2 no change since last check18 +2 (up) since last check
Trust Flow (Majestic)170
Citation Flow (Majestic)210
Referring domains (Majestic)270

5 details filled in for both companies.

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