Brand24 vs UpScrolled™
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Brand24 compared with UpScrolled™
| Detail | 
Brand24 | 
UpScrolled™ |
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| What it does | AI-powered media monitoring and social listening platform
| Scroll differently.
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| Stage | Established
| Not given
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| Founded | 2011
| Not given
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| Based in | US
| NL
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| Pricing model | Freemium
| Free
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| Pricing | Free 14-day trial (no credit card required). Individual: $249/month ($199/month billed annually, 3 keywords, 2K mentions/month). Team: $349/month ($299/month annually, 7 keywords, 10K mentions/month). Pro: $499/month ($399/month annually, 12 keywords, 40K mentions/month). Business: $699/month ($599/
| Not given
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| Key features | - Real-time monitoring across 25+ million online sources
- Sentiment analysis with machine learning classification
- AI-powered anomaly detection for mention spikes
- AI Brand Assistant for conversational insights
- Influencer identification and analysis
- Custom alerts via Slack, Teams, or email
- Automated weekly reports with recommendations
- Support for 108 languages
- Competitive analysis and benchmarking
- Export to PDF, Excel, and PowerPoint formats
| - Chronological Following Feed with no algorithmic ranking
- Transparent Discover Feed using engagement and recency signals
- End-to-end encrypted private messages by default
- Transparent and consistent moderation enforcement
- User data encryption in transit and at rest
- Creator monetization tools including payouts and branded content
- Appeal processes for moderation decisions
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| What makes it different | - Monitors 25 million+ sources including social, news, blogs, videos, forums, and podcasts in real-time
- AI-powered features including Brand Assistant and automatic insight generation
- Advanced language detection supporting 108 languages
- Serves 4,000+ brands across 154 countries
- Over 10 years of industry expertise
| - No shadowbans or hidden algorithmic throttling ever
- Chronological feeds users control completely
- No user data shared with third parties for marketing or profiling
- End-to-end encrypted private messages by default
- Rules applied equally and transparently to all users
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 81 ▲ +1 (up) since last check | 71 ● no change since last check |
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| Trust Flow (Majestic) | 22 | 32 |
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| Citation Flow (Majestic) | 50 | 44 |
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| Referring domains (Majestic) | 7815 | 849 |
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5 details filled in for both companies.
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