Brand24 vs Sprout Social

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Brand24 compared with Sprout Social
Detail	Brand24	Sprout Social
What it does	AI-powered media monitoring and social listening platform	AI-powered social media management and intelligence platform
Stage	Established	Established
Founded	2011	2010
Based in	US	US
Pricing model	Freemium	Freemium
Pricing	Free 14-day trial (no credit card required). Individual: $249/month ($199/month billed annually, 3 keywords, 2K mentions/month). Team: $349/month ($299/month annually, 7 keywords, 10K mentions/month). Pro: $499/month ($399/month annually, 12 keywords, 40K mentions/month). Business: $699/month ($599/	Essentials: $79/month (billed annually) or $99/month (billed monthly); Standard: $199 per seat/month; Professional: $299 per seat/month; Advanced: $399 per seat/month. Enterprise plans available with custom pricing. Trellis Plus add-on: $28/month (billed annually) or $35/month (billed monthly) per s
Key features	Real-time monitoring across 25+ million online sources Sentiment analysis with machine learning classification AI-powered anomaly detection for mention spikes AI Brand Assistant for conversational insights Influencer identification and analysis Custom alerts via Slack, Teams, or email Automated weekly reports with recommendations Support for 108 languages Competitive analysis and benchmarking Export to PDF, Excel, and PowerPoint formats	Smart Inbox for unified message management and customer engagement Comprehensive analytics and performance reporting Influencer marketing with 10M+ creator database Employee advocacy and content sharing ViralPost™ optimal posting time technology Trellis AI agent with 100+ credits monthly per seat Integration with 30+ platforms including Salesforce and HubSpot
What makes it different	Monitors 25 million+ sources including social, news, blogs, videos, forums, and podcasts in real-time AI-powered features including Brand Assistant and automatic insight generation Advanced language detection supporting 108 languages Serves 4,000+ brands across 154 countries Over 10 years of industry expertise	Unified platform managing all major social networks from one dashboard AI-powered intelligence turning social data into actionable business insights Trusted by 30,000+ brands across 100+ countries
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	81 +1 (up) since last check	90 no change since last check
Trust Flow (Majestic)	22	32
Citation Flow (Majestic)	50	63
Referring domains (Majestic)	7815	41715

8 details filled in for both companies.

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