Brand24 vs Shadowly

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Brand24 compared with Shadowly
Detail	Brand24	Shadowly
What it does	AI-powered media monitoring and social listening platform	View public Instagram profiles, stories, posts, reels and highlights without logging in
Stage	Established	Not given
Founded	2011	Not given
Based in	US	Not given
Pricing model	Freemium	Freemium
Pricing	Free 14-day trial (no credit card required). Individual: $249/month ($199/month billed annually, 3 keywords, 2K mentions/month). Team: $349/month ($299/month annually, 7 keywords, 10K mentions/month). Pro: $499/month ($399/month annually, 12 keywords, 40K mentions/month). Business: $699/month ($599/	Free plan includes 1 free try per day per tool, 1 Instagram Creator Report, 1 Instagram Engagement Calculator, 1 Instagram Profile Analysis, 1 TikTok Profile Analysis, and access to various profile sections. Weekly plan: $1.20 per week for 10 credits. Monthly plan: $5.00 per month for 100 credits. E
Key features	Real-time monitoring across 25+ million online sources Sentiment analysis with machine learning classification AI-powered anomaly detection for mention spikes AI Brand Assistant for conversational insights Influencer identification and analysis Custom alerts via Slack, Teams, or email Automated weekly reports with recommendations Support for 108 languages Competitive analysis and benchmarking Export to PDF, Excel, and PowerPoint formats	Profile viewer showing profile photo, name, verification, post, follower and following counts, plus latest posts Anonymous stories viewing with progress bars and no account owner notification Highlights viewer for opening any highlight from the profile Reels download as MP4 files Follower and following lists with profile jumping capability Instagram engagement rate calculation from followers, likes and comments Instagram Creator Report with quality score, profile audit and estimated sponsorship rates TikTok profile analysis showing views, engagement and top videos
What makes it different	Monitors 25 million+ sources including social, news, blogs, videos, forums, and podcasts in real-time AI-powered features including Brand Assistant and automatic insight generation Advanced language detection supporting 108 languages Serves 4,000+ brands across 154 countries Over 10 years of industry expertise	No login or password required, never asks for Instagram credentials Anonymous story viewing so account owners cannot see you watched Independent tool not affiliated with Instagram or Meta Works on mobile and requires no app installation Results appear in seconds without complex setup
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	81 +1 (up) since last check	6 +1 (up) since last check
Trust Flow (Majestic)	22	0
Citation Flow (Majestic)	50	0
Referring domains (Majestic)	7815	0

5 details filled in for both companies.

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